Concept of perception
Perception is one of the important cognitive factors of individual behaviour. It is regarded as sensation plus meaning. In other words, perception is meaningful. It is essentially a psychological process. Perception is the process whereby people select, organize, and interpret sensory stimulus into meaningful information about their work environment.
Perception is a process of obtaining knowledge of external objects and events by means of senses. The knowledge is obtained by interpreting the sensory input. Perception is more than sensory input supplied by sense organs and other receptors. It is the final products of raw and unprocessed sensations. Below are presented a few definitions of perception.
Also Read:- Importance of Organizational Behaviour.
Bernard and Gray“Perception is defined as the process by which an individual selects, organizes and interprets information inputs to create a meaningful picture of the world.”
S.P. Robbins“Perception is a process by which individuals organize and interpret their sensory impressions in order to give meanings to their environment.”
Newstrom and Davis“Perception is a process by which individuals organize and interpret their sensory impressions in order to give meanings to their environment.”
Also Read:- Understanding Individual Behaviour (UIB).
Conclusion: By going through the above discussions and definitions, in summary, we can say that perception is a process (a cognitive process); it is the base of every individual’s behaviour; it differs from person to person; and it is not always based on reality. It plays a crucial part in organizational life. It is the complex mental process and it affects human behaviour.
