Use of the Internet in Collecting Information, OR
What is the use of the internet in collecting information?
The marketing environment is changing at an accelerating rate, so the need for real-time market information is greater than at any time in the past. The shifts are dramatic from local to national to global marketing, from buyer needs to buyer wants, from price to non-price competition. In such a rapid and dynamic condition it is not possible to rely on manual methods for information generation. So several tools and techniques are developed in information collection. Internet is the latest and most advanced technique in collecting information.
Internet is developed out of the Advanced Research Projects Agency’s Wide Area Network (then called ARPANET), which is established by the US Department Of Defense in the 1960s for collaboration in military research among business and government laboratories. Later universities and other US institutions connected to it. This resulted in ARPANET growing beyond everyone’s expectations and acquiring the name ‘Internet.’
Internet is a means Of connecting any computer or electronics devices operating in the world to any other computer or electronic devices anywhere in the world via dedicated routers and servers. The Internet is a globally distributed network comprising many voluntarily interconnected autonomous networks. It is a network consisting of millions of private, public. academic, business, and government packet-switched networks, linked by a broad array of electronic, wireless, and optical networking technologies. When two electronic devices are connected over the internet, they can interchange all kinds of information such as text, graphics, voice. video, and computer programs. It operates without a central governing body, although several organizations the world over collaborate in its functioning and development. The high-speed, fiber-optic cables (call backbones) through which the bulk of the Internet data travels are owned by telephone companies in their respective countries.
Use of the Internet in Information Collection and Management, OR
What is the use of the internet in information collection and Management?
1. Source of information
Internet is the electronic encyclopedia where information about everything in this world can be found. On the internet information about business and non-business organizations is provided. Internet is a good source for information collection.
2. Information transmission
The Internet has made the transmission of information easier. Millions of private, public. academic, business, and government organizations have to convey several important messages to the public spread over the world. It can be done by the use Of internet effectively and efficiently. Results, the routine of universities, financial statements of business firms, national general notices, etc. are transmitted to the public using the internet.
3. Global access
The Internet has transfigured the total globe into a small village. People can see, feel and communicate with people from every corner of the world in a single internet click. Information about the global happening can be accessed through the internet from everywhere.
4. Mass record
Internet is useful in recording vital information. It is a big storehouse of information. We can derive any kind of information at the desired time. It consists of data and information about past and present.
5. Promotion:
The Internet is intensely used by several organizations for promotional activities. Business and non-business organizations use the internet as the platform for web advertising, They use popular social and other sites for conveying their organization-related information.
6. Reporting new findings
Various blogs and social sites are useful to post new thoughts, ideas, and experiences People post dissertations, research findings, and project reports on the internet to make it accessible to all and for further improvements.
7. Sources for research
Research requires an ample amount of information. Research has been quicker and effective because of the internet. The Internet provides materials for literature review, problem identification, and possible implication of research.
8. Regular updates
The world is changing rapidly. The decisions of managers are highly information-based. Therefore. for a quick and correct decision, it should be based on recent information, So the internet is essentially required for people of all levels to get regular updates about the changes in the environment.
9. Search tools
Internet is a search tool. People can use the internet to search out the solution to their confusion, queries, and problems. There are several search engines like Google, Yahoo, Wikipedia, etc developed as search tools.
10. Discussion forum
Internet is a platform for discussion. New and innovative ideas can be generated from idea discussion on the internet. Several social media’s communication application has made the distance discussion easier.
